Exploring Digital Marketing

Digital marketing involves a huge spectrum of assets and tactics under its umbrella such as online branding via digital advertising, online brochures, email marketing, and much more. To completely employ the power of digital marketing, the marketers must know how these asset and tactics support and influence their overarching goals.

Let us have a quick rundown of the most common tactics and assets applied in digital marketing:

Assets

• Your web pages
• Blog posts
• Whitepapers and Ebooks
• Infographics
• Interactive tools
• Social media channels
• Earned online coverage via social media and online reviews
• Online brochures
• Branding assets such as company logo

Tactics

• Search Engine Optimization (SEO) - Involves the techniques applied to optimize your website so that it ranks higher in the SERPs thereby increasing the organic traffic received by your website.
• Content Marketing - Involves creation of promotional content for generating brand awareness, lead generation, traffic growth, or engaging more potential customers.
• Inbound Marketing - Refers to a full-funnel approach for attracting, and delighting online customers.
• Social Media Marketing - Involves practices to promote your brand and content on different social media channels for increasing brand awareness, generate more positive leads for your business and drive more traffic.
• Pay-Per-Click (PPC) - Implies a mode of driving traffic to your web pages by paying an amount to a publisher every time someone clicks on your ad.
• Affiliate Marketing - Involves performance-based advertising for which you receive a commission when you promote someone else’s services or products on your website.
• Native Advertising - Refers to content-led featured advertisements that are primarily displayed on a platform along with other non-paid content.
• Marketing Automation - Refers to the marketing software used for automating marketing actions. They are primarily used to automate repetitive tasks like sending emails, promoting content on social media, and posting content on the website.
• Email Marketing - It is a mode of communicating with your audiences via email containing promotional content, events information, and discounts.
• Online PR - Implies digital publications, blogs, articles and other content-based websites. It is similar to traditional PR in the online space.

List of On Page & Off Page SEO Tools

List of on-page SEO tools:

• SEOCrawler.
• Ahrefs' Keyword Explorer.
• Copyscape.
• Screaming Frog SEO Spider.
• Google Developers PageSpeed Insight.
• Moz On-Page Grader.

List of off-page SEO tools:

• Creating Shareable Content.
• Influencer Outreach.
• Contribute as Guest Author.
• Social Media Engagement.
• Social Bookmarking Sites.
• Forum Submission.
• Blog Directory Submission.
• Article Submission.
• Question and Answer
• Video Submission
• Image Submission
• Infographics Submission
• Document Sharing

Uses of Google Analytics

Google Analytics is helpful for analyzing digital data, which comes to your website. Every insight of your website is important to understand because it will help you to achieve objectives and goals.

Google Analytics is a free tool which helps you to track your metrics and other measures regarding your website. Here are the most common questions via which you will understand why google analytics is important and why it is used for?

1. How many users are visiting my website and from where?

2. How many users do visits from Desktop, Mobile Phone, and Tablet?

3. Which are the most popular pages on my website?

4. Which pages do people like the most when they visit my site?

5. How many people are viewing my website right now?

6. Where my Visitors live?

7. What buttons do users click as they browse my website?

8. What time do users visit the most?

Page Views, Location, Browsers, Landing pages, Bounce rate, Time Spent, website traffic and more. All these questions answers will be found in

google analytics.

What is SEM (Search Engine Marketing) ?

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

Major Search Engine Marketing Strategies

There are basically two ways you can do search engine marketing:

• SEO (search engine optimization) for organic search: SEO is a free method of SEM that uses a variety of techniques to help search engines understand what your website and webpages are about so they can deliver them to web searchers. These techniques include things like using titles, keywords and descriptions in a website and webpage's meta tags, providing relevant content on the topic, using various heading tags (i.e. <H3></H3>), and linking to and from quality online resources.
• PPC (paid search marketing): PPC (pay per click) advertising involves paying to have search engines display your website offer in or alongside search results. For example, Google's Adwords program will display your ad at the top or right side of the search results page (placement depends on many factors including keywords and quality of ad). Google will also feed your ads to websites running its Adsense program. There are other types of PPC marketing, such as Facebook Ads. In PPC advertising, you pay each time someone clicks on your offer. Paid search differs from organize search in that you're paying to have your website or offer displayed higher in search results.

Happy New Year!!! 2019

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