Traditional marketing was so effective a few years ago that no one thought that it would have a rival that would make it run for its money.
Enter: Digital Marketing and everything changed. It completely revolutionized the marketing industry. Digital Marketing entered the scene gradually but changed it completely.
Let’s be clear about what each platform has to offer.
Traditional Marketing:
- TV commercials
- Radio commercials
- Print Ads
- Advertorials
- Outdoor advertising such as billboards
- Promotional items
- Events
- Exhibitions
- Sponsorship of events
Digital Marketing:
- Blogging
- Videos
- Podcasts
- Mobile
- Social media
- Email marketing
- Digital analytics