Essential Factors in Search Engine Marketing (SEM)

  • Keyword Research
  • Keywords for PPC Campaigns
  • Search Advertising
  • Creating Your Search Ad
  • Ad Auction
  • Network: – Google, Yahoo and Bing.
  • Clicks
  • Landing Pages

Important Factors to consider for a SEM Campaign


  • Understanding the particular target gathering of people
  • Setting particular objectives for the campaign
  • Choosing the correct keywords to target
  • Organizing those keywords into centered campaigns and advertisement gatherings
  • Writing convincing advertisements
  • Driving traffic to a landing page that conveys the correct data and is optimized to change over

Some Good Off Page SEO Techniques that will guarantee more views

Social media engagement:
Social media engagement is a major off-page SEO technique. If you want to grow a business, website or blog popular, engage with people on multiple social media platforms. Social media platform will help grow your business and also help you get more back links.
Social Bookmarking Sites:
If u wants to promote your website social bookmarking site is one of the best platforms. In the event that you bookmark your webpage or blog entry on prevalent social bookmarking sites, at that point you increase high activity to your webpage or blog.
Forum Submission:
Participate in search forums which must be correlated to your website and business and make a connection with that community. Answer to strings, answer individuals’ inquiries and give your recommendations and guidance. Make utilization of “Do-Follow” discussions (gives you back connections).
Blog Directory submission:
It is continues activity working to build quality back links. It takes some time to deliver effective results, but these results stand out over a longer period of time.
Article submission:
Submit your articles in a high PR article submission directory. Content must be unique and of high quality rate. If the content has more keywords then the quality of that content goes into declines stage and article might get rejected. Choose the correct category and give a good title to your content.
Question &Answer:
It is one of the best technique where you can increase high traffic is from question and answer websites. Join high PR question and answer destinations and you can likewise scan for questions identified with your business, blog or site and give clear responses to these inquiries.
Video Submission:
On the off chance that you need to make your recordings viral, make a beeline for well-known video accommodation destinations.. Give a proper title, description, tags and reference links. It is one of the more prevalent approaches to get quality back connections since all video accommodation sites have high PR.
Image Submission:
Share your photos on popular image submission websites. Before presenting your pictures advance them with the right URL and check in the event that they have an appropriate title, depiction and labels.

Best SEO Strategies for high traffic generation

  • Fast Response, Speed of Page Downloading and Stable connection!
  • Secure Connection
    • If your site is using https://, it gives you additional “+” in checklist.
  • URL architecture
    • Don’t add something like fg435fu9i as unique identifier, it looks not informative.
    • Don’t make URLs too long, it looks like a long-long story nobody wants to see and read (even Searchbots).
    • Try to write everything using normal human words, it will help your customers read the URLs.
  • Title, Description, H1, H2 tags.
    • Try to stuff them (but not overdo) with keywords but also make as much useful and informative as you can. Perfect if it’s already an answer to customer’s query.
  • Be Mobile-friendly
    • AMP Version.
    • Not large images.
    • Adaptive Front-End.
  • Content
    • Write unique information using at least 1.5k words and more!
    • Pictures (do not forget about optimization and Alt-tag).
    • Social shares, comments.
    • Quality of it:
      • How many people visit your site more than 1 time;
      • How much time do they spend on it