- Better Insights: conversion rate optimization helps you understand how your customers use the website. This is especially important because if you’re selling something, because you’re actually trying to attract people who convert, rather than high numbers of people who leave your website without making a purchase.
- Return On Investment: the higher the conversion rate, the better the return on your investment. By analyzing and improving your conversion rate, you’re also improving your ROI by earning more and spending less.
- Improved Scalability: your business will eventually grow but it doesn’t mean that your audience will grow too. There’s only so many people that your business can attract over a given amount of time. Through conversion rate optimization, you’re increasing the number of conversions within the same number of visitors.
- User Experience: one of the most important aspects of running a successful online business is offering a great experience for your visitors. The better the experience, the more likely a user is to stick around and end up converting. CRO allows you to closely analyze the habits of your users and improve your website’s functionality accordingly.
- Trustworthiness: your website is the face of your company. If it doesn’t look and feel professional, users will be less likely to share their personal information with you. A high rate of micro-conversions can’t be achieved without constantly updating your website according to your user’s habits.
Find Digital Marketing Tips and Tricks, SEO, SEM, SMM, PPC, Email Marketing and much more....
The Benefits Of CRO (Conversion Rate Optimization) For SEO
5 Digital Marketing Tips For a Successful Startup
1. Research the search behavior of your customers – if you want to cater for the needs of your customers, you must first learn what those needs are. You do this by analyzing their search behavior. What they search for, how they search for it, what grabs their attention, and so on. Each of these aspects is just as important as the other. Valuable information about your customer’s behavior includes the keywords used to reach your website, their actions on your website, and the reasons for either converting or leaving.
2. Find out who your customers are – naturally, when you started your business, you had a few customer types in mind. Depending on what your business is, your customer profiles may differ. Regardless of what niche your business is in, the key aspect you should remember is that you should only target 2-3 customer types. Overdoing it means you won’t be able to deliver quality content for either type, which will cause you to lose customers rather than gain them.
3. Research the competition – even though it’s not impossible to run a successful business without researching your competition, why wouldn’t you? You have nothing to lose and a lot to earn by knowing who you’re up against. Your biggest advantage will be that you will know the strengths and weaknesses of your competitors, making it easier for you to take advantage of certain opportunities.
4. Find an influencer who you can partner with – unless you’re operating in an extremely obscure niche, chances are there are already several influencers operating in the same niche. Many people listen to the advice given out by popular influencers before they decide on whether or not they should buy a product or service. Establishing a connection with one of these influencers could boost your revenue considerably.
5. Analyze your current sales data – last but not least, you need to know what your current numbers are. You want to know where your revenue is coming from in order to know where to invest. Don’t panic if you’re not yet selling anything. These tips will help you get right away.
The beginners guide to SEO for a new Blogger
Here are 10 SEO guidelines you should follow if you are a new Blogger
1. Headers & Special Fonts:
The main heading (H1 tag) should involve your keyword. If needed include the keyword from subtitles, bold and italic text or other special font.
2. Involve your targeted keywords in your page title:
Your page title must be unique even your website or blog. Make sure to embrace your targeted keyword or keywords when make a decision on the title.
3. Include alteration of the keyword:
Now Google’s algorithm picks up on conversations more so than usual keywords. For example, if you’re an architecture firm, writing “Building design services” and “Latest model building services” helps you explain your business in various ways.
4. Keep you post title maximum 70 characters:
Google indexes only first 70 characters of your page or post title. Something exterior 70 characters won’t be show in the search engine result.
5. Keep your Meta description less than 160 characters:
Write a meaningful description that would both notify and attention users if they observe your description meta tag as a small piece in a search result. So try to write a traditional meta description.
6. Use heading tags (H1,H2) all through your post:
A usual blog post has a post title integrated in the page as a H1. When you will publish your blog post, be certain to use heading tags from H2 to H4 where and when appropriate. For that it easier for the visitor to check your post and get a faster knowledge of what the post is regarding.
7. Keep your word count higher than 500:
A blog post should be as long as it needs but higher than 500 words. If you do decide to highly structured on your topic, be sure to keep it relative and appropriate.
8. Select your keywords in beginning of your post:
Try to make your targeted keywords in the beginning of your blog post. Make sure your targeted keywords are in the first and last 100 words says to Google that the content assists up your keyword selection.
9. Anchor your links:
Anchor text is the clickable text that users will see as a result of a link and is placed within the anchor tag. Make it descriptive and concise. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.
10. Optimize your uses of images:
Designation your pictures with the SEO keyword which will give your blog post extra benefit. Make sure all of your images have a unique, different and expressive name. Make sure to include ALT tags and short descriptions on all of your images.
1. Headers & Special Fonts:
The main heading (H1 tag) should involve your keyword. If needed include the keyword from subtitles, bold and italic text or other special font.
2. Involve your targeted keywords in your page title:
Your page title must be unique even your website or blog. Make sure to embrace your targeted keyword or keywords when make a decision on the title.
3. Include alteration of the keyword:
Now Google’s algorithm picks up on conversations more so than usual keywords. For example, if you’re an architecture firm, writing “Building design services” and “Latest model building services” helps you explain your business in various ways.
4. Keep you post title maximum 70 characters:
Google indexes only first 70 characters of your page or post title. Something exterior 70 characters won’t be show in the search engine result.
5. Keep your Meta description less than 160 characters:
Write a meaningful description that would both notify and attention users if they observe your description meta tag as a small piece in a search result. So try to write a traditional meta description.
6. Use heading tags (H1,H2) all through your post:
A usual blog post has a post title integrated in the page as a H1. When you will publish your blog post, be certain to use heading tags from H2 to H4 where and when appropriate. For that it easier for the visitor to check your post and get a faster knowledge of what the post is regarding.
7. Keep your word count higher than 500:
A blog post should be as long as it needs but higher than 500 words. If you do decide to highly structured on your topic, be sure to keep it relative and appropriate.
8. Select your keywords in beginning of your post:
Try to make your targeted keywords in the beginning of your blog post. Make sure your targeted keywords are in the first and last 100 words says to Google that the content assists up your keyword selection.
9. Anchor your links:
Anchor text is the clickable text that users will see as a result of a link and is placed within the anchor tag. Make it descriptive and concise. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.
10. Optimize your uses of images:
Designation your pictures with the SEO keyword which will give your blog post extra benefit. Make sure all of your images have a unique, different and expressive name. Make sure to include ALT tags and short descriptions on all of your images.
Subscribe to:
Posts (Atom)
-
Search Engine Optimization (SEO)—: SEO is early and still the strongest term of digital marketing which through you get organic traffic a...