Exploring Digital Marketing

Digital marketing involves a huge spectrum of assets and tactics under its umbrella such as online branding via digital advertising, online brochures, email marketing, and much more. To completely employ the power of digital marketing, the marketers must know how these asset and tactics support and influence their overarching goals.

Let us have a quick rundown of the most common tactics and assets applied in digital marketing:

Assets

• Your web pages
• Blog posts
• Whitepapers and Ebooks
• Infographics
• Interactive tools
• Social media channels
• Earned online coverage via social media and online reviews
• Online brochures
• Branding assets such as company logo

Tactics

• Search Engine Optimization (SEO) - Involves the techniques applied to optimize your website so that it ranks higher in the SERPs thereby increasing the organic traffic received by your website.
• Content Marketing - Involves creation of promotional content for generating brand awareness, lead generation, traffic growth, or engaging more potential customers.
• Inbound Marketing - Refers to a full-funnel approach for attracting, and delighting online customers.
• Social Media Marketing - Involves practices to promote your brand and content on different social media channels for increasing brand awareness, generate more positive leads for your business and drive more traffic.
• Pay-Per-Click (PPC) - Implies a mode of driving traffic to your web pages by paying an amount to a publisher every time someone clicks on your ad.
• Affiliate Marketing - Involves performance-based advertising for which you receive a commission when you promote someone else’s services or products on your website.
• Native Advertising - Refers to content-led featured advertisements that are primarily displayed on a platform along with other non-paid content.
• Marketing Automation - Refers to the marketing software used for automating marketing actions. They are primarily used to automate repetitive tasks like sending emails, promoting content on social media, and posting content on the website.
• Email Marketing - It is a mode of communicating with your audiences via email containing promotional content, events information, and discounts.
• Online PR - Implies digital publications, blogs, articles and other content-based websites. It is similar to traditional PR in the online space.