What is Content Marketing?

Content marketing is an important tactic that plays a significant role in how digital marketing works. Content marketing is essentially when your business creates and promotes certain content assets that are aimed at attracting and engaging your target customers. These content assets can be created for a number of different purposes, including generating brand awareness, growing site traffic, boosting leads, or retaining customers.

No matter which tactics that you use as part of your digital marketing strategy, you will need to create content to support these tactics. This can be something as short and simple as a thank you email to someone who has subscribed to your email list. Or it can be a longer, more detailed piece like an e-book, that describes and provides information about one of the biggest challenges that your target customers face.

Here are just a few types of content marketing that you might create to support your digital marketing campaign goals:

Website pages
Blog posts
Social media posts
E-books
White papers
Case Studies
Testimonials
Videos
Images
Infographics
Podcasts
Ad Content

The key to creating great content assets that help support your digital marketing campaigns is strategically choosing topics that appeal most to your audience. If you haven’t already, make sure that you do some target audience research and even create customer personas to ensure that you know your customers well and can identify what types of content will attract and engage them at each step in the buyer’s journey.