Step 1. Create some piece of amazing content, like an ebook about some part of your product/service. Make it look nice and contain great information.
Step 2. Then create a call-to-action(cta) graphic that you put on your website, at the bottom of blog posts, share on social media and in your email signature.
Step 3. Next you need a landing page for the CTA that not only reinforces the message and imagery of the CTA, but expands upon it as well. Be sure to include some info gathering form so that you get some contact info in exchange for the ebook.
Step 4. Be sure to include some other CTA on the Thank You page that your visitor will see after filling out the form. This CTA should be for some middle of funnel content.
Step 5. Now that you have a lead, be sure to nurture it with an autoresponder email or some other follow-up that is appropriate to your industry.
Step 2. Then create a call-to-action(cta) graphic that you put on your website, at the bottom of blog posts, share on social media and in your email signature.
Step 3. Next you need a landing page for the CTA that not only reinforces the message and imagery of the CTA, but expands upon it as well. Be sure to include some info gathering form so that you get some contact info in exchange for the ebook.
Step 4. Be sure to include some other CTA on the Thank You page that your visitor will see after filling out the form. This CTA should be for some middle of funnel content.
Step 5. Now that you have a lead, be sure to nurture it with an autoresponder email or some other follow-up that is appropriate to your industry.
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