What is Branding

What is brand?

A brand is a name, term, design, symbols, or other features that distinguishes an organisation or products from its rival in the eyes of customer. Brand is used in business, marketing and advertising.

What is branding?

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.

What is brand building?

Brand building is enhancing brand equity using advertising campaigns and promotional strategies. The main goal of brand building is to create a unique image about the company. Brand building is all about generating awareness, promoting and establishing company using strategies and tactics. Goal of brand building is to create unique image about the company in the minds of the customer.

Types of branding

• Product: walking through supermarket or retail store line is an easy way to understand what product branding is. Successful branding is what pushes a consumer to choose one brand over the other. Brand has established their reputation or class in their own way. Think of some soft drinks, clothing, shoes, computers etc and see what comes to your mind. These are the prime example of what product branding is.
• Personal branding: personal branding is also one of the marketing tool which is popular among the celebrities, musicians, politicians, athletes.
• Corporate branding: Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.

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