To start with you have to feel comfortable with embracing social media. If you aren't there is no point in being there just because everyone is.
Then you need to see how can you take advantage of social media for your and to your client's benefit. Depending on what business you are in you will need to do some research and see what are the best practices and what are the faux-pasand where you can improve what your competition is doing.
Some things to take in consideration:
Without knowing what your business is it is very difficult to give real examples how you could put this to work. If you care to elaborate on that I will edit the answer in order to reflect that
Then you need to see how can you take advantage of social media for your and to your client's benefit. Depending on what business you are in you will need to do some research and see what are the best practices and what are the faux-pasand where you can improve what your competition is doing.
Some things to take in consideration:
- Make social a media a part of your overall marketing strategy and not the center of your marketing strategy.
- Social media is time intensive, specially when you start, and you should take this into account.You should look at it as an investment and allocate resources to it.
- Be creative and understand the medium: On twitter, for example, don't just push your product but put a face on the account; interact; engage; help for free: yes for free. It will come back.
- Add value to your social media presence by making exclusive offers only available on Twitter or Facebook.
Without knowing what your business is it is very difficult to give real examples how you could put this to work. If you care to elaborate on that I will edit the answer in order to reflect that
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ReplyDeleteSocial Media marketing is quite vast, so it can be overwhelming for small businesses. A much better alternative is to get started with mobile based marketing through text messages. And this is not very difficult because one can easily hire an expert business texting service that can manage things much more efficiently.
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