1. Always Lead with Shareable Content
The number one rule of Facebook is choosing relevant, interesting, and fun content that your followers will want to share. Sharing is one of Facebook’s most powerful features because it means information can spread like wildfire across the globe in no time. If you're able to churn out content that’s engaging and stimulating, then your followers will share that content with their friends, who will then share it with their friends, and so on until your reach expands.
2. Show Your Personal Side
When it comes to the different social media platforms, each one has unique benefits, advantages, and reasons for using it. With Facebook, the goal is building relationships and giving your company a chance to show your human side, and using the platform with that aim will help to increase your reach. Your customers know that you're a business, and if they want to know more about your company, they’ll go to your website.
3. Use Facebook Insights to Gain, Well, Insight!
Facebook has a built-in monitoring tool for their platform called Facebook Insights, and this is a priceless resource you can use to gain a better understanding of your audience and how they react to your page and your posts.
4. Take Advantage of Relevant Pages
Instinct might tell you that Facebook is an every-business-for-itself type of environment, but there are times when it’s appropriate and even beneficial to mention, promote, or link to another business’s page. Here's why: when you tag another business in your post, the post shows up not only on your page but also theirs, meaning you get double the exposure.
5. Engage Your Audience with Comments and Questions
As mentioned before, Facebook is all about building relationships, and a large part of that is done by engaging in conversations, answering questions, asking questions, and commenting on your own posts and those of other people and other businesses.
This is also an exercise in building brand recognition, because the more active you are in comments and conversations, the more people will see your name. Another great way to engage followers is to pose questions and start conversations of your own because this sparks more discussions and gives you, even more, opportunities to show people who you are and what you stand for.
The number one rule of Facebook is choosing relevant, interesting, and fun content that your followers will want to share. Sharing is one of Facebook’s most powerful features because it means information can spread like wildfire across the globe in no time. If you're able to churn out content that’s engaging and stimulating, then your followers will share that content with their friends, who will then share it with their friends, and so on until your reach expands.
2. Show Your Personal Side
When it comes to the different social media platforms, each one has unique benefits, advantages, and reasons for using it. With Facebook, the goal is building relationships and giving your company a chance to show your human side, and using the platform with that aim will help to increase your reach. Your customers know that you're a business, and if they want to know more about your company, they’ll go to your website.
3. Use Facebook Insights to Gain, Well, Insight!
Facebook has a built-in monitoring tool for their platform called Facebook Insights, and this is a priceless resource you can use to gain a better understanding of your audience and how they react to your page and your posts.
4. Take Advantage of Relevant Pages
Instinct might tell you that Facebook is an every-business-for-itself type of environment, but there are times when it’s appropriate and even beneficial to mention, promote, or link to another business’s page. Here's why: when you tag another business in your post, the post shows up not only on your page but also theirs, meaning you get double the exposure.
5. Engage Your Audience with Comments and Questions
As mentioned before, Facebook is all about building relationships, and a large part of that is done by engaging in conversations, answering questions, asking questions, and commenting on your own posts and those of other people and other businesses.
This is also an exercise in building brand recognition, because the more active you are in comments and conversations, the more people will see your name. Another great way to engage followers is to pose questions and start conversations of your own because this sparks more discussions and gives you, even more, opportunities to show people who you are and what you stand for.
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