How do Google Search Rank work?

Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

PageRank depends on a few factors:

• Frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.
• How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.
• Number of other Web pages that link to the page in question: Google looks at how many Web pages link to a particular site to determine its relevance. and value of those links.
• Type of content (how relevant the data on the site is to the search terms)
• Quality of content (spell check is used to separate professional sites from sloppy wannabes)
• Freshness of content (sites from 1996 are less likely to be returned before sites from 2013)
• The user's region (no sense returning webpages in another language)
• Legitimacy of the site (whether the page is deemed likely to be spam-related)
• Name and address of the website
• Search word synonyms
• Social media promotions

PageRank rates web pages based on a score. Sites are assigned these scores based on whether links to them come from important or higher authority sites , high-traffic, well-established pages. These sites are then presented higher in the search result list, allowing the searcher to hit the right target

Google uses automated programs called spiders or crawlers, just like most search engines.

Spiders scans Web pages and creates indexes of keywords. Once a spider has visited, scanned and categorized a page, it follows links from that page to other sites. The spider will continue to crawl from one site to the next, which means the search engine's index becomes more comprehensive and robust.

Crawlers visits Web sites and reads their pages and other information in order to create entries for a search engine index.

How to target keywords accurately

Keywords are basically words/phrases that most accurately relate to your business, services or website. These are the terms that people search for when looking for your business on the internet.

For example, if I sell protein supplements for muscle gain, then keywords for my business would be 'protein supplements', 'protein mass gainers', 'protein powders for muscle gain', and so on.

Keyword targeting is a concept in Search Engine Optimization that is essential for improving the visibility of your business/website in search engines. You need to model and create your website around the most relevant keywords to make sure you're reaching out to the maximum audience.

You should perform a thorough keyword research and analysis to find keywords that have a high search volume and high relevance. You can use the following tools for this:

1. Google Keyword Planner - This tool by Google allows you to monitor and analyze the average monthly searches for keywords you want to target, along with the option of specifying your target country as well. It is a goldmine for content marketers and business owners who want to discover high value keywords.

2. Organic keywords from Google Analytics - This sub-reporting section in Google Analytics lets you analyze what all search terms/keywords are bringing audience to your website. This way you can focus on them and also keywords which are closely related to them.

You can even search for your business on Google and closely study the first page results to see what is the most popular content that's coming up. It'll give you a fair idea of how you should structure your website content, keeping in mind your target audience.

Finally, on identifying the high value keywords, you target them on your website through efforts such as blog writing, using keywords as links, including them in page titles (<h1>, <h2> and <h3>) , meta descriptions, URL structure and image alt descriptions.

Benefits of using Social Media Marketing for promotion

Social media marketing is always been a  great way to reach among the masses easily. Compaines get a lot of benefit from this type of marketing.

Here are some of the aspects, which benefit the companies.

• If you use social media advertising, you can target the interested audiences easily. For example, in Facebook, you can select that the audiences of which types of interests (that they mention in their profile), should see your sponsored posts.

• You can target the audiences in some other ways also. Your posts should be engaging, which should be able to allure the audiences. When people find your post interesting, they follow your page or profile. Many of them may be your potential customers.

• Many of the audiences visit your website through your social media space. It increases the traffic on your website. The traffic, as well as links, contribute in the ranking of your websites on the search engines like Google, Bing, and Yahoo. Moreover, the interested visitors may turn to your customers or clients also.

• In some of the services or businesses, you can get the customers or clients directly from the social media page. Some examples in this regard include law firms, real estate businesses and restaurants. Some individuals may directly fix the appointment with you via the page or can visit your place after seeing your posts. But, it doesn’t mean that you should avoid the website. Of course, there are some other audiences, who would like to see your website before turning to your customers or clients.

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How to become a good affiliate marketer in 2019...

For Becoming a good affiliate marketer in 2019 we need to look for...

What are your trying to achieve by promoting your affiliate product...consider the following.

- Target Market (Age group, occupation, etc.)
- What solutions your can provide to end user with your affiliate product
- Product/Service Description
- Unique Selling Proposition of your Affiliate Product, i.e. how will your affiliate product stand out compared to other competitor affiliate products, what will be unique, etc. Will your affiliate product offer free coaching, live webinars, etc.
- Can your affiliate product deliver services and solutions to the end user as promised
- Pricing, i.e. will it be expensive for the end user to purchase your affiliate product or economical, does your affiliate product offer a monthly payment benefit, trial offers, etc.

A good affiliate marketer will always try out the affiliate product first before they decide to promote it to the end user. This could be in the form of writing an honest product review in their blog website or publishing in various article sites. The content should be realistic and unique. Not copy and paste from the internet!

A good affiliate marketer will always make an effort to build their email list. It’s very important for them to have a good engagement rapport with their leads. This means engaging with their leads by offering them something valuable, like giving away free e-books related to a niche. Lets say, as an Affiliate Marketer, if I want to promote a money making affiliate product, I would take the effort to give away free e-books related to money making before I eventually decide to promote my affiliate product.

Affiliate marketing is all about being consistent. What makes a good Affiliate Marketer different from other common Affiliates is that they are very consistent with their marketing strategy. Being consistent is the key to success to be a good Affiliate Marketer.

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What is Branding

What is brand?

A brand is a name, term, design, symbols, or other features that distinguishes an organisation or products from its rival in the eyes of customer. Brand is used in business, marketing and advertising.

What is branding?

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.

What is brand building?

Brand building is enhancing brand equity using advertising campaigns and promotional strategies. The main goal of brand building is to create a unique image about the company. Brand building is all about generating awareness, promoting and establishing company using strategies and tactics. Goal of brand building is to create unique image about the company in the minds of the customer.

Types of branding

• Product: walking through supermarket or retail store line is an easy way to understand what product branding is. Successful branding is what pushes a consumer to choose one brand over the other. Brand has established their reputation or class in their own way. Think of some soft drinks, clothing, shoes, computers etc and see what comes to your mind. These are the prime example of what product branding is.
• Personal branding: personal branding is also one of the marketing tool which is popular among the celebrities, musicians, politicians, athletes.
• Corporate branding: Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.

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Blog and Website explained

A blog is:

A blog is a type of website where you can share your knowledge about any particular topic to your audience on Internet. The posts of a blog are presented in reverse chronological order(newer to older). Blogs are usually run by an individual or by small groups. They are updated on daily or weekly basis.

While A Website is:

A website can be anything. Anything on the Internet presented in HTML, JAVA, CSS, JAVA SCRIPT, PHP, etc. i.e. it can be a product selling website, it can be a service providing website, it can be a streaming website, etc. They are not updated like blogs.

What Is The Difference Between A Blog And A Website?

The main differences between a Blog and a Website are the following:

• Unlike Website a Blog can be managed by an individual.
• Unlike Website a Blog contains comment section where the viewers can express their feelings.
• Unlike Website a Blog contains Subscribe To Blog Updates option through which one can get regular updated about new posts
• Unlike Website a Blog is managed in reverse chronological order(newer to older posts)
• Unlike Website article a Blog article is organised in Categories.

How To Make A Website/Blog

For making a blog or website the platforms like WordPress And Blogspot are present. So, lets discuss about them.

• Blogspot (Which one I Use) - Blogspot is a product of Google. It is a website builder platform which is totally free. It is mainly for the beginners who wants to try blogging without any investment. If you are using Blogspot then you don't have pay for hosting for your blog. The hosting it provides is too strong and can control a huge traffic. 
• Wordpress - Wordpress is a website builder platform which is both free or paid. It is a professional website builder platform. 

Ho To Make Money From Blog/Website

There are mainly four ways to earn money through a blog/website:

1. Adsense - It shows advertisement on your website and gave you money for per click on ads in your website. It is the best platform to earn money through a website.

2. Affiliate Marketing - It is the best way to earn money by promoting some product of E-Commerce sites like Amazon, Flipkart, Snapdeal. For this, you have to join affiliate program of e-commerce sites and enter the URL of the product and you will get an affiliate link when you will promote it and anyone buy from it you will get some of its commission.

3. Sponsorships - As we get sponsorships for our business. Same in this when you have a quality website you will get sponsorships and you have to promote the product in your article and you will get an amount.

4. Paid Reviews - This is a way by which you have to write a review on some product and you will get amount by the company which give you the product but you have to get a decent traffic daily.

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How can a small business use Social Media Marketing

To start with you have to feel comfortable with embracing social media. If you aren't there is no point in being there just because everyone is.

Then you need to see how can you take advantage of social media for your and to your client's benefit. Depending on what business you are in you will need to do some research and see what are the best practices and what are the faux-pasand where you can improve what your competition is doing. 

Some things to take in consideration: 

• Make social a media a part of your overall marketing strategy and not the center of your marketing strategy.
• Social media is time intensive, specially when you start, and you should take this into account.You should look at it as an investment and allocate resources to it.
• Be creative and understand the medium: On twitter, for example, don't just push your product but put a face on the account; interact; engage; help for free: yes for free. It will come back.
• Add value to your social media presence by making exclusive offers only available on Twitter or Facebook.

Without knowing what your business is it is very difficult to give real examples how you could put this to work. If you care to elaborate on that I will edit the answer in order to reflect that