Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts

Blog and Website explained

A blog is:
A blog is a type of website where you can share your knowledge about any particular topic to your audience on Internet. The posts of a blog are presented in reverse chronological order(newer to older). Blogs are usually run by an individual or by small groups. They are updated on daily or weekly basis.
While A Website is:
A website can be anything. Anything on the Internet presented in HTML, JAVA, CSS, JAVA SCRIPT, PHP, etc. i.e. it can be a product selling website, it can be a service providing website, it can be a streaming website, etc. They are not updated like blogs.
What Is The Difference Between A Blog And A Website?
The main differences between a Blog and a Website are the following:
  • Unlike Website a Blog can be managed by an individual.
  • Unlike Website a Blog contains comment section where the viewers can express their feelings.
  • Unlike Website a Blog contains Subscribe To Blog Updates option through which one can get regular updated about new posts
  • Unlike Website a Blog is managed in reverse chronological order(newer to older posts)
  • Unlike Website article a Blog article is organised in Categories.
How To Make A Website/Blog
For making a blog or website the platforms like WordPress And Blogspot are present. So, lets discuss about them.
  • Blogspot (Which one I Use) - Blogspot is a product of Google. It is a website builder platform which is totally free. It is mainly for the beginners who wants to try blogging without any investment. If you are using Blogspot then you don't have pay for hosting for your blog. The hosting it provides is too strong and can control a huge traffic. 
  • Wordpress - Wordpress is a website builder platform which is both free or paid. It is a professional website builder platform. 
Ho To Make Money From Blog/Website
There are mainly four ways to earn money through a blog/website:
1. Adsense - It shows advertisement on your website and gave you money for per click on ads in your website. It is the best platform to earn money through a website.
2. Affiliate Marketing - It is the best way to earn money by promoting some product of E-Commerce sites like Amazon, Flipkart, Snapdeal. For this, you have to join affiliate program of e-commerce sites and enter the URL of the product and you will get an affiliate link when you will promote it and anyone buy from it you will get some of its commission.
3. Sponsorships - As we get sponsorships for our business. Same in this when you have a quality website you will get sponsorships and you have to promote the product in your article and you will get an amount.
4. Paid Reviews - This is a way by which you have to write a review on some product and you will get amount by the company which give you the product but you have to get a decent traffic daily.

Facebook Page URL - https://www.facebook.com/digitalmarketingbyprathmeshghadge/

A few tips to become a top tier Twitter influencer


  • Have a professional looking Twitter account.
  • Choose your niche and tweet interesting, relevant and newsworthy content.
  • Be opinionated.
  • Tweet every day.
  • Gain a large following + high engagement (likes and retweets).
  • Never buy followers, likes or retweets. If you’re a top tier influencer and a brand pays you in six figures to promote them, they are likely to ask you to show your analytics. You can buy followers, likes and retweets, but you cannot buy impressions, clicks, etc. So, I recommend to never buy followers or likes or retweets.
  • Read actionable strategies to create an endless army of Twitter followers! Gain 300+ Twitter followers daily, receive more engagement on your tweets than an average Twitter user and land high-paying clients from Twitter

What are the best online marketing steps for getting more clicks?

Step 1. Create some piece of amazing content, like an ebook about some part of your product/service. Make it look nice and contain great information. 

Step 2. Then create a call-to-action(cta) graphic that you put on your website, at the bottom of blog posts, share on social media and in your email signature. 

Step 3. Next you need a landing page for the CTA that not only reinforces the message and imagery of the CTA, but expands upon it as well. Be sure to include some info gathering form so that you get some contact info in exchange for the ebook.

Step 4. Be sure to include some other CTA on the Thank You page that your visitor will see after filling out the form. This CTA should be for some middle of funnel content.

Step 5. Now that you have a lead, be sure to nurture it with an autoresponder email or some other follow-up that is appropriate to your industry. 

What is Content Marketing?

Content marketing is an important tactic that plays a significant role in how digital marketing works. Content marketing is essentially when your business creates and promotes certain content assets that are aimed at attracting and engaging your target customers. These content assets can be created for a number of different purposes, including generating brand awareness, growing site traffic, boosting leads, or retaining customers.
No matter which tactics that you use as part of your digital marketing strategy, you will need to create content to support these tactics. This can be something as short and simple as a thank you email to someone who has subscribed to your email list. Or it can be a longer, more detailed piece like an e-book, that describes and provides information about one of the biggest challenges that your target customers face.
Here are just a few types of content marketing that you might create to support your digital marketing campaign goals:
Website pages
Blog posts
Social media posts
E-books
White papers
Case Studies
Testimonials
Videos
Images
Infographics
Podcasts
Ad Content
The key to creating great content assets that help support your digital marketing campaigns is strategically choosing topics that appeal most to your audience. If you haven’t already, make sure that you do some target audience research and even create customer personas to ensure that you know your customers well and can identify what types of content will attract and engage them at each step in the buyer’s journey.

What is Digital Marketing?


Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and digital marketing aims to help businesses reach these target consumers through the internet and other digital avenues.
There are a number of different digital technologies that marketers and companies use to get their marketing message to their target audience. In addition to their website, a company might also use PPC and display ads, email marketing, mobile technology like smartphones, social media, and other mediums to attract and engage their target consumers. (But more on that in the next section!)
Digital marketing is vital for modern businesses because the internet plays a significant role in how today’s consumer makes purchasing decisions. The internet also impacts how consumers actually purchase their products and services. This makes it imperative for businesses to not only be present online but to boost visibility as much as possible.
The days of browsing at a physical store location and asking sales associates for more information about products are gone. Now, consumers use the internet to get the information they need to make an informed purchasing decision, even if they still visit the physical store location to make their final purchase.
That’s where digital marketing comes in. It helps your business reach these consumers wherever they are in their digital buyer’s journey.