How to target keywords accurately

Keywords are basically words/phrases that most accurately relate to your business, services or website. These are the terms that people search for when looking for your business on the internet.

For example, if I sell protein supplements for muscle gain, then keywords for my business would be 'protein supplements', 'protein mass gainers', 'protein powders for muscle gain', and so on.

Keyword targeting is a concept in Search Engine Optimization that is essential for improving the visibility of your business/website in search engines. You need to model and create your website around the most relevant keywords to make sure you're reaching out to the maximum audience.

You should perform a thorough keyword research and analysis to find keywords that have a high search volume and high relevance. You can use the following tools for this:

1. Google Keyword Planner - This tool by Google allows you to monitor and analyze the average monthly searches for keywords you want to target, along with the option of specifying your target country as well. It is a goldmine for content marketers and business owners who want to discover high value keywords.

2. Organic keywords from Google Analytics - This sub-reporting section in Google Analytics lets you analyze what all search terms/keywords are bringing audience to your website. This way you can focus on them and also keywords which are closely related to them.

You can even search for your business on Google and closely study the first page results to see what is the most popular content that's coming up. It'll give you a fair idea of how you should structure your website content, keeping in mind your target audience.

Finally, on identifying the high value keywords, you target them on your website through efforts such as blog writing, using keywords as links, including them in page titles (<h1>, <h2> and <h3>) , meta descriptions, URL structure and image alt descriptions.