Uses of Google Analytics

Google Analytics is helpful for analyzing digital data, which comes to your website. Every insight of your website is important to understand because it will help you to achieve objectives and goals.

Google Analytics is a free tool which helps you to track your metrics and other measures regarding your website. Here are the most common questions via which you will understand why google analytics is important and why it is used for?

1. How many users are visiting my website and from where?

2. How many users do visits from Desktop, Mobile Phone, and Tablet?

3. Which are the most popular pages on my website?

4. Which pages do people like the most when they visit my site?

5. How many people are viewing my website right now?

6. Where my Visitors live?

7. What buttons do users click as they browse my website?

8. What time do users visit the most?

Page Views, Location, Browsers, Landing pages, Bounce rate, Time Spent, website traffic and more. All these questions answers will be found in

google analytics.

What is SEM (Search Engine Marketing) ?

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

Major Search Engine Marketing Strategies

There are basically two ways you can do search engine marketing:

• SEO (search engine optimization) for organic search: SEO is a free method of SEM that uses a variety of techniques to help search engines understand what your website and webpages are about so they can deliver them to web searchers. These techniques include things like using titles, keywords and descriptions in a website and webpage's meta tags, providing relevant content on the topic, using various heading tags (i.e. <H3></H3>), and linking to and from quality online resources.
• PPC (paid search marketing): PPC (pay per click) advertising involves paying to have search engines display your website offer in or alongside search results. For example, Google's Adwords program will display your ad at the top or right side of the search results page (placement depends on many factors including keywords and quality of ad). Google will also feed your ads to websites running its Adsense program. There are other types of PPC marketing, such as Facebook Ads. In PPC advertising, you pay each time someone clicks on your offer. Paid search differs from organize search in that you're paying to have your website or offer displayed higher in search results.

Happy New Year!!! 2019

Many of us would have seen this ads on New year morning in the newspapers...people are thinking that it's wrong printed...but it was printed by knowingly ..so that ads can be viral at mass level ...so this is trick to get the things viral ..It's Called "Viral Marketing".

Essential Factors in Search Engine Marketing (SEM)

• Keyword Research
• Keywords for PPC Campaigns
• Search Advertising
• Creating Your Search Ad
• Ad Auction
• Network: – Google, Yahoo and Bing.
• Clicks
• Landing Pages

Important Factors to consider for a SEM Campaign

• Understanding the particular target gathering of people
• Setting particular objectives for the campaign
• Choosing the correct keywords to target
• Organizing those keywords into centered campaigns and advertisement gatherings
• Writing convincing advertisements
• Driving traffic to a landing page that conveys the correct data and is optimized to change over

Some Good Off Page SEO Techniques that will guarantee more views

Social media engagement:

Social media engagement is a major off-page SEO technique. If you want to grow a business, website or blog popular, engage with people on multiple social media platforms. Social media platform will help grow your business and also help you get more back links.

Social Bookmarking Sites:

If u wants to promote your website social bookmarking site is one of the best platforms. In the event that you bookmark your webpage or blog entry on prevalent social bookmarking sites, at that point you increase high activity to your webpage or blog.

Forum Submission:

Participate in search forums which must be correlated to your website and business and make a connection with that community. Answer to strings, answer individuals’ inquiries and give your recommendations and guidance. Make utilization of “Do-Follow” discussions (gives you back connections).

Blog Directory submission:

It is continues activity working to build quality back links. It takes some time to deliver effective results, but these results stand out over a longer period of time.

Article submission:

Submit your articles in a high PR article submission directory. Content must be unique and of high quality rate. If the content has more keywords then the quality of that content goes into declines stage and article might get rejected. Choose the correct category and give a good title to your content.

Question &Answer:

It is one of the best technique where you can increase high traffic is from question and answer websites. Join high PR question and answer destinations and you can likewise scan for questions identified with your business, blog or site and give clear responses to these inquiries.

Video Submission:

On the off chance that you need to make your recordings viral, make a beeline for well-known video accommodation destinations.. Give a proper title, description, tags and reference links. It is one of the more prevalent approaches to get quality back connections since all video accommodation sites have high PR.

Image Submission:

Share your photos on popular image submission websites. Before presenting your pictures advance them with the right URL and check in the event that they have an appropriate title, depiction and labels.

Best SEO Strategies for high traffic generation

• Fast Response, Speed of Page Downloading and Stable connection!
• Secure Connection
• If your site is using https://, it gives you additional “+” in checklist.
• URL architecture
• Don’t add something like fg435fu9i as unique identifier, it looks not informative.
• Don’t make URLs too long, it looks like a long-long story nobody wants to see and read (even Searchbots).
• Try to write everything using normal human words, it will help your customers read the URLs.
• Title, Description, H1, H2 tags.
• Try to stuff them (but not overdo) with keywords but also make as much useful and informative as you can. Perfect if it’s already an answer to customer’s query.
• Be Mobile-friendly
• AMP Version.
• Not large images.
• Adaptive Front-End.
• Content
• Write unique information using at least 1.5k words and more!
• Pictures (do not forget about optimization and Alt-tag).
• Social shares, comments.
• Quality of it:
• How many people visit your site more than 1 time;
• How much time do they spend on it