- Fast Response, Speed of Page Downloading and Stable connection!
- Secure Connection
- If your site is using https://, it gives you additional “+” in checklist.
- URL architecture
- Don’t add something like fg435fu9i as unique identifier, it looks not informative.
- Don’t make URLs too long, it looks like a long-long story nobody wants to see and read (even Searchbots).
- Try to write everything using normal human words, it will help your customers read the URLs.
- Title, Description, H1, H2 tags.
- Try to stuff them (but not overdo) with keywords but also make as much useful and informative as you can. Perfect if it’s already an answer to customer’s query.
- Be Mobile-friendly
- AMP Version.
- Not large images.
- Adaptive Front-End.
- Content
- Write unique information using at least 1.5k words and more!
- Pictures (do not forget about optimization and Alt-tag).
- Social shares, comments.
- Quality of it:
- How many people visit your site more than 1 time;
- How much time do they spend on it
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