How do Google Search Rank work?

Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

PageRank depends on a few factors:

• Frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.
• How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.
• Number of other Web pages that link to the page in question: Google looks at how many Web pages link to a particular site to determine its relevance. and value of those links.
• Type of content (how relevant the data on the site is to the search terms)
• Quality of content (spell check is used to separate professional sites from sloppy wannabes)
• Freshness of content (sites from 1996 are less likely to be returned before sites from 2013)
• The user's region (no sense returning webpages in another language)
• Legitimacy of the site (whether the page is deemed likely to be spam-related)
• Name and address of the website
• Search word synonyms
• Social media promotions

PageRank rates web pages based on a score. Sites are assigned these scores based on whether links to them come from important or higher authority sites , high-traffic, well-established pages. These sites are then presented higher in the search result list, allowing the searcher to hit the right target

Google uses automated programs called spiders or crawlers, just like most search engines.

Spiders scans Web pages and creates indexes of keywords. Once a spider has visited, scanned and categorized a page, it follows links from that page to other sites. The spider will continue to crawl from one site to the next, which means the search engine's index becomes more comprehensive and robust.

Crawlers visits Web sites and reads their pages and other information in order to create entries for a search engine index.

How to target keywords accurately

Keywords are basically words/phrases that most accurately relate to your business, services or website. These are the terms that people search for when looking for your business on the internet.

For example, if I sell protein supplements for muscle gain, then keywords for my business would be 'protein supplements', 'protein mass gainers', 'protein powders for muscle gain', and so on.

Keyword targeting is a concept in Search Engine Optimization that is essential for improving the visibility of your business/website in search engines. You need to model and create your website around the most relevant keywords to make sure you're reaching out to the maximum audience.

You should perform a thorough keyword research and analysis to find keywords that have a high search volume and high relevance. You can use the following tools for this:

1. Google Keyword Planner - This tool by Google allows you to monitor and analyze the average monthly searches for keywords you want to target, along with the option of specifying your target country as well. It is a goldmine for content marketers and business owners who want to discover high value keywords.

2. Organic keywords from Google Analytics - This sub-reporting section in Google Analytics lets you analyze what all search terms/keywords are bringing audience to your website. This way you can focus on them and also keywords which are closely related to them.

You can even search for your business on Google and closely study the first page results to see what is the most popular content that's coming up. It'll give you a fair idea of how you should structure your website content, keeping in mind your target audience.

Finally, on identifying the high value keywords, you target them on your website through efforts such as blog writing, using keywords as links, including them in page titles (<h1>, <h2> and <h3>) , meta descriptions, URL structure and image alt descriptions.

Benefits of using Social Media Marketing for promotion

Social media marketing is always been a  great way to reach among the masses easily. Compaines get a lot of benefit from this type of marketing.

Here are some of the aspects, which benefit the companies.

• If you use social media advertising, you can target the interested audiences easily. For example, in Facebook, you can select that the audiences of which types of interests (that they mention in their profile), should see your sponsored posts.

• You can target the audiences in some other ways also. Your posts should be engaging, which should be able to allure the audiences. When people find your post interesting, they follow your page or profile. Many of them may be your potential customers.

• Many of the audiences visit your website through your social media space. It increases the traffic on your website. The traffic, as well as links, contribute in the ranking of your websites on the search engines like Google, Bing, and Yahoo. Moreover, the interested visitors may turn to your customers or clients also.

• In some of the services or businesses, you can get the customers or clients directly from the social media page. Some examples in this regard include law firms, real estate businesses and restaurants. Some individuals may directly fix the appointment with you via the page or can visit your place after seeing your posts. But, it doesn’t mean that you should avoid the website. Of course, there are some other audiences, who would like to see your website before turning to your customers or clients.

Facebook Page URL - https://www.facebook.com/digitalmarketingbyprathmeshghadge/

Linkedin URL -  https://www.linkedin.com/in/prathmesh-ghadge-3b7714102/

How to become a good affiliate marketer in 2019...

For Becoming a good affiliate marketer in 2019 we need to look for...

What are your trying to achieve by promoting your affiliate product...consider the following.

- Target Market (Age group, occupation, etc.)
- What solutions your can provide to end user with your affiliate product
- Product/Service Description
- Unique Selling Proposition of your Affiliate Product, i.e. how will your affiliate product stand out compared to other competitor affiliate products, what will be unique, etc. Will your affiliate product offer free coaching, live webinars, etc.
- Can your affiliate product deliver services and solutions to the end user as promised
- Pricing, i.e. will it be expensive for the end user to purchase your affiliate product or economical, does your affiliate product offer a monthly payment benefit, trial offers, etc.

A good affiliate marketer will always try out the affiliate product first before they decide to promote it to the end user. This could be in the form of writing an honest product review in their blog website or publishing in various article sites. The content should be realistic and unique. Not copy and paste from the internet!

A good affiliate marketer will always make an effort to build their email list. It’s very important for them to have a good engagement rapport with their leads. This means engaging with their leads by offering them something valuable, like giving away free e-books related to a niche. Lets say, as an Affiliate Marketer, if I want to promote a money making affiliate product, I would take the effort to give away free e-books related to money making before I eventually decide to promote my affiliate product.

Affiliate marketing is all about being consistent. What makes a good Affiliate Marketer different from other common Affiliates is that they are very consistent with their marketing strategy. Being consistent is the key to success to be a good Affiliate Marketer.

Facebook Page URL - https://www.facebook.com/digitalmarketingbyprathmeshghadge/

Linkedin URL -  https://www.linkedin.com/in/prathmesh-ghadge-3b7714102/