What is Branding

What is brand?

A brand is a name, term, design, symbols, or other features that distinguishes an organisation or products from its rival in the eyes of customer. Brand is used in business, marketing and advertising.

What is branding?

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.

What is brand building?

Brand building is enhancing brand equity using advertising campaigns and promotional strategies. The main goal of brand building is to create a unique image about the company. Brand building is all about generating awareness, promoting and establishing company using strategies and tactics. Goal of brand building is to create unique image about the company in the minds of the customer.

Types of branding

• Product: walking through supermarket or retail store line is an easy way to understand what product branding is. Successful branding is what pushes a consumer to choose one brand over the other. Brand has established their reputation or class in their own way. Think of some soft drinks, clothing, shoes, computers etc and see what comes to your mind. These are the prime example of what product branding is.
• Personal branding: personal branding is also one of the marketing tool which is popular among the celebrities, musicians, politicians, athletes.
• Corporate branding: Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.

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Blog and Website explained

A blog is:

A blog is a type of website where you can share your knowledge about any particular topic to your audience on Internet. The posts of a blog are presented in reverse chronological order(newer to older). Blogs are usually run by an individual or by small groups. They are updated on daily or weekly basis.

While A Website is:

A website can be anything. Anything on the Internet presented in HTML, JAVA, CSS, JAVA SCRIPT, PHP, etc. i.e. it can be a product selling website, it can be a service providing website, it can be a streaming website, etc. They are not updated like blogs.

What Is The Difference Between A Blog And A Website?

The main differences between a Blog and a Website are the following:

• Unlike Website a Blog can be managed by an individual.
• Unlike Website a Blog contains comment section where the viewers can express their feelings.
• Unlike Website a Blog contains Subscribe To Blog Updates option through which one can get regular updated about new posts
• Unlike Website a Blog is managed in reverse chronological order(newer to older posts)
• Unlike Website article a Blog article is organised in Categories.

How To Make A Website/Blog

For making a blog or website the platforms like WordPress And Blogspot are present. So, lets discuss about them.

• Blogspot (Which one I Use) - Blogspot is a product of Google. It is a website builder platform which is totally free. It is mainly for the beginners who wants to try blogging without any investment. If you are using Blogspot then you don't have pay for hosting for your blog. The hosting it provides is too strong and can control a huge traffic. 
• Wordpress - Wordpress is a website builder platform which is both free or paid. It is a professional website builder platform. 

Ho To Make Money From Blog/Website

There are mainly four ways to earn money through a blog/website:

1. Adsense - It shows advertisement on your website and gave you money for per click on ads in your website. It is the best platform to earn money through a website.

2. Affiliate Marketing - It is the best way to earn money by promoting some product of E-Commerce sites like Amazon, Flipkart, Snapdeal. For this, you have to join affiliate program of e-commerce sites and enter the URL of the product and you will get an affiliate link when you will promote it and anyone buy from it you will get some of its commission.

3. Sponsorships - As we get sponsorships for our business. Same in this when you have a quality website you will get sponsorships and you have to promote the product in your article and you will get an amount.

4. Paid Reviews - This is a way by which you have to write a review on some product and you will get amount by the company which give you the product but you have to get a decent traffic daily.

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How can a small business use Social Media Marketing

To start with you have to feel comfortable with embracing social media. If you aren't there is no point in being there just because everyone is.

Then you need to see how can you take advantage of social media for your and to your client's benefit. Depending on what business you are in you will need to do some research and see what are the best practices and what are the faux-pasand where you can improve what your competition is doing. 

Some things to take in consideration: 

• Make social a media a part of your overall marketing strategy and not the center of your marketing strategy.
• Social media is time intensive, specially when you start, and you should take this into account.You should look at it as an investment and allocate resources to it.
• Be creative and understand the medium: On twitter, for example, don't just push your product but put a face on the account; interact; engage; help for free: yes for free. It will come back.
• Add value to your social media presence by making exclusive offers only available on Twitter or Facebook.

Without knowing what your business is it is very difficult to give real examples how you could put this to work. If you care to elaborate on that I will edit the answer in order to reflect that

What is Brand Marketing

In any business there is a brand value when you sell any product or a service.

In addition to marketing your product or services, you must create clear brand identity and promote it.

Once your brand is marketed very well, the customers start recocagnising your product/services by considering your brand than the product/services advantages. 

Brand marketing promotes products or services in a way that highlights your overall brand. The goal of brand marketing is to link your identity, values, and personality with communications to your audience. Your brand acts as the bridge between your product and your customer.

Brand marketing isn’t just about putting your logo and business name as many places as possible, it’s about building your reputation and personality over time.

A brand is the total sum of experiences, good and bad, that a product or service provides to its publics (including not just prospects and existing customers, but vendors, employees, communities and more). It’s not just a logo or an ad campaign or a website. It’s all of these things and so much more.

That’s why it’s important to protect a brand and develop standards so that, as an organization grows, its people understand the way the brand is intended to be delivered. It’s like a playbook, making sure everyone knows what the plan is all the time.