List of Digital Marketing Activities

1. Search Engine Optimization (SEO)—: SEO is early and still the strongest term of digital marketing which through you get organic traffic and rank higher up in Google, Yahoo, Bing and other search engines.
2. Search Engine Marketing (SEM)—: Search Engine Marketing is the complete system to gain primary traffic through paid efforts. There are add presentation Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising. But It is completely short term when you stop paying, the ad removes.
3. Content Marketing—: It is the finest rule of digital marketing that uses good content skillfully link it indirectly to your business that your customers want to read online. It can be content anywhere – from blogs, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.
4. Email Marketing—: When you send a profitable message through email based on different factors, including customers’ likes and dislikes, to potential customers, the strategy is called Email Marketing.this helps to build trust.
5. Social Media Marketing (SMM)—: It is the fastest way to get exposure and connect with your customers directly. Because you can engage with users on a daily basis with good content and can get shared and liked on social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
6. Retargeting and Remarketing—: This marketing strategy used for those customers who already visited on your website but the modification standard is high. Make your anticipating structure and retarget on the social network based on the customers’ buying cycle.
7. Mobile Marketing—: According to the survey there will be over 220 million new Smartphone users worldwide by 2018. So the website, mobile apps and content pages must appear great on a mobile phone, tab or else.
8. Interactive Marketing—: Engage with the users regularly and customize offers based on their preferences and browsing for make your website interactive, solicit feedback.
9. Viral Marketing—: Viral marketing is when you get to do something either fabulously, hilarious or incredible on a current topic, which you get recorded and shared. where a unique content spreads exponentially online and get traffic
10. Affiliate Marketing—: Affiliate marketing is where you recruit a partner for your business pay publishers who bring you, customers. The performance may be based on conversions like promotions, leads or sales and It benefits for both merchants and publishers. Amazon and Flipkart sites run Affiliate Programs.
11. Web Analytics—: Google has made a particular tool called Google Analytics can help website operators to keep track collect, understand, analyze, plan, report and predict the web activities for your business.of their website pages and decide which small adjustments will improve

Challenges faced in Digital Marketing

Digital Marketing is always going to be a changing industry because the online world is changing rapidly. It only takes a few months for a once essential resource to be out of favor because a hot new site or tool has popped up that everyone uses instead. 

While most of all have the same goals to achieve via similar channels, the challenges faced could be slightly different- one might have trouble driving enough traffic from social media to their website and another might have trouble measuring the channel that brings them the most traffic.

In simple word, every marketing strategy out there has room to improve- but the catch is to identify where exactly are we facing a challenge today and how can we overcome them.

Staying on top of all these changes is always to be a challenge. Here are some of the top challenges ahead for Digital Marketing :

• INCREASED SECURITY RISK: As more information is shared online, there is more incentive for hackers to find ways to get through the security. We shop online, pay bills, submit applications with private information, order copies of birth certificates and other important documents, and much more. That’s a treasure trove of data for thieves. We may already have security for our sites, such as a good firewall, HTTP encryption and maybe even a good antivirus program. But we all need more. Work with a good security team to identify the weaknesses for our websites and to create measures to reduce risks.
• CLUTTERED MARKET: There are billions of websites in a limited number of niches. How to make our website stand out amongst the rest? SEO is just one way to help rise to the top, but it is not enough. We have to find ways to provide unique and valuable content, have to have an original voice and have to engage people. Focus on giving the readers what they really need. Provide them solutions to their problems. Talk about the things they care about. Make emotional appeals.
• LESS FOCUS ON KEYWORDS: In the past keywords were the Bread and Butter of Find the right keywords and use them the right way and your site could shoot to the top of search results, helping to get more traffic and exposure. With all the Google’s algorithm changes, keywords have become less important. They are still used, but they are not the focus. Instead, Google crawls the site to get a sense of the overall tone and scope. It’s a tropical approach rather than sick and find. That means that we need to use such phrases rather than keywords and that you need to build content around topics rather than writing a blog post for each keyword we want to target.
• MORE AD BLOCKERS : The use of ad blocking software is growing exponentially, and the people who are not using them will soon be in the minority. That presents a big challenge for marketers, who will have a hard time getting people to even use their ads, let alone to act on them. Native advertising is emerging as the most effective solutions right now, including sponsored blog posts, reviews and mentions. Intent based native ads will help marketers get even more results since it improves targeting to ensure that the right customers are seeing the ads.
• INCREASED ADS COSTS: The right advertising can help us get the exposure we need but we are going to pay more for it in 2017. There is more competition than ever for advertising, and networks like Google and Facebook are pushing up prices across the board. Make sure that we are getting more money worth by creating the best ads and placing them on the right networks. Using an automated program like In-feed can take the guesswork out of it and ensure that we get the placement we need for maximum ROI.

Uses of Social Media in Business

Social Media is source of communication which is most powerful and the best way to increase the conversion of the business. If you use social media platforms such as ( Facebook,Twitter,Instagram,etc) you can strive the business in the right direction.

These days Social Media is part of everyone's life and in India itself 50 to 70 percent people are using social media platforms to engage with the friends and family,but not only that it become a enigma for the business to promote their product and get a huge conversion.

Firstly, in the every social platforms if you are having a certain number of followers, you can become influencer and earn decent amount of money from each brand to promote them.

Secondly, it is very important now a days to keep in competition. Every brand using social media tools like YouTube, Facebook,twitter,and many more for getting edge in the market.

Thirdly, It become earning source to people, but they have to invest their time in You Tube and affiliate marketing to understand the whole concept.

Finally, Social Media becomes humongous and still growing very rapidly in across the world. Advantage of social media,

1. Social Media empowered the sales team to achieve the target and promote the business

2. Social media can make or break the business.

3. Social media is the best source to connect with the audience emotions

4. Social media makes your business visible globally.

5. Apparently, 75 percent of the users across the world using social media,so imagine the power of social media.

Traditional Marketing vs Digital Marketing

Traditional marketing was so effective a few years ago that no one thought that it would have a rival that would make it run for its money.

Enter: Digital Marketing and everything changed. It completely revolutionized the marketing industry. Digital Marketing entered the scene gradually but changed it completely.

Let’s be clear about what each platform has to offer.

Traditional Marketing:

• TV commercials
• Radio commercials
• Print Ads
• Advertorials
• Outdoor advertising such as billboards
• Promotional items
• Events
• Exhibitions
• Sponsorship of events

Digital Marketing:

• Blogging
• Videos
• Podcasts
• Mobile
• Social media
• Email marketing
• Digital analytics

How do Google Search Rank work?

Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

PageRank depends on a few factors:

• Frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.
• How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.
• Number of other Web pages that link to the page in question: Google looks at how many Web pages link to a particular site to determine its relevance. and value of those links.
• Type of content (how relevant the data on the site is to the search terms)
• Quality of content (spell check is used to separate professional sites from sloppy wannabes)
• Freshness of content (sites from 1996 are less likely to be returned before sites from 2013)
• The user's region (no sense returning webpages in another language)
• Legitimacy of the site (whether the page is deemed likely to be spam-related)
• Name and address of the website
• Search word synonyms
• Social media promotions

PageRank rates web pages based on a score. Sites are assigned these scores based on whether links to them come from important or higher authority sites , high-traffic, well-established pages. These sites are then presented higher in the search result list, allowing the searcher to hit the right target

Google uses automated programs called spiders or crawlers, just like most search engines.

Spiders scans Web pages and creates indexes of keywords. Once a spider has visited, scanned and categorized a page, it follows links from that page to other sites. The spider will continue to crawl from one site to the next, which means the search engine's index becomes more comprehensive and robust.

Crawlers visits Web sites and reads their pages and other information in order to create entries for a search engine index.

How to target keywords accurately

Keywords are basically words/phrases that most accurately relate to your business, services or website. These are the terms that people search for when looking for your business on the internet.

For example, if I sell protein supplements for muscle gain, then keywords for my business would be 'protein supplements', 'protein mass gainers', 'protein powders for muscle gain', and so on.

Keyword targeting is a concept in Search Engine Optimization that is essential for improving the visibility of your business/website in search engines. You need to model and create your website around the most relevant keywords to make sure you're reaching out to the maximum audience.

You should perform a thorough keyword research and analysis to find keywords that have a high search volume and high relevance. You can use the following tools for this:

1. Google Keyword Planner - This tool by Google allows you to monitor and analyze the average monthly searches for keywords you want to target, along with the option of specifying your target country as well. It is a goldmine for content marketers and business owners who want to discover high value keywords.

2. Organic keywords from Google Analytics - This sub-reporting section in Google Analytics lets you analyze what all search terms/keywords are bringing audience to your website. This way you can focus on them and also keywords which are closely related to them.

You can even search for your business on Google and closely study the first page results to see what is the most popular content that's coming up. It'll give you a fair idea of how you should structure your website content, keeping in mind your target audience.

Finally, on identifying the high value keywords, you target them on your website through efforts such as blog writing, using keywords as links, including them in page titles (<h1>, <h2> and <h3>) , meta descriptions, URL structure and image alt descriptions.

Benefits of using Social Media Marketing for promotion

Social media marketing is always been a  great way to reach among the masses easily. Compaines get a lot of benefit from this type of marketing.

Here are some of the aspects, which benefit the companies.

• If you use social media advertising, you can target the interested audiences easily. For example, in Facebook, you can select that the audiences of which types of interests (that they mention in their profile), should see your sponsored posts.

• You can target the audiences in some other ways also. Your posts should be engaging, which should be able to allure the audiences. When people find your post interesting, they follow your page or profile. Many of them may be your potential customers.

• Many of the audiences visit your website through your social media space. It increases the traffic on your website. The traffic, as well as links, contribute in the ranking of your websites on the search engines like Google, Bing, and Yahoo. Moreover, the interested visitors may turn to your customers or clients also.

• In some of the services or businesses, you can get the customers or clients directly from the social media page. Some examples in this regard include law firms, real estate businesses and restaurants. Some individuals may directly fix the appointment with you via the page or can visit your place after seeing your posts. But, it doesn’t mean that you should avoid the website. Of course, there are some other audiences, who would like to see your website before turning to your customers or clients.

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