- Better Insights: conversion rate optimization helps you understand how your customers use the website. This is especially important because if you’re selling something, because you’re actually trying to attract people who convert, rather than high numbers of people who leave your website without making a purchase.
- Return On Investment: the higher the conversion rate, the better the return on your investment. By analyzing and improving your conversion rate, you’re also improving your ROI by earning more and spending less.
- Improved Scalability: your business will eventually grow but it doesn’t mean that your audience will grow too. There’s only so many people that your business can attract over a given amount of time. Through conversion rate optimization, you’re increasing the number of conversions within the same number of visitors.
- User Experience: one of the most important aspects of running a successful online business is offering a great experience for your visitors. The better the experience, the more likely a user is to stick around and end up converting. CRO allows you to closely analyze the habits of your users and improve your website’s functionality accordingly.
- Trustworthiness: your website is the face of your company. If it doesn’t look and feel professional, users will be less likely to share their personal information with you. A high rate of micro-conversions can’t be achieved without constantly updating your website according to your user’s habits.
The Benefits Of CRO (Conversion Rate Optimization) For SEO
5 Digital Marketing Tips For a Successful Startup
1. Research the search behavior of your customers – if you want to cater for the needs of your customers, you must first learn what those needs are. You do this by analyzing their search behavior. What they search for, how they search for it, what grabs their attention, and so on. Each of these aspects is just as important as the other. Valuable information about your customer’s behavior includes the keywords used to reach your website, their actions on your website, and the reasons for either converting or leaving.
2. Find out who your customers are – naturally, when you started your business, you had a few customer types in mind. Depending on what your business is, your customer profiles may differ. Regardless of what niche your business is in, the key aspect you should remember is that you should only target 2-3 customer types. Overdoing it means you won’t be able to deliver quality content for either type, which will cause you to lose customers rather than gain them.
3. Research the competition – even though it’s not impossible to run a successful business without researching your competition, why wouldn’t you? You have nothing to lose and a lot to earn by knowing who you’re up against. Your biggest advantage will be that you will know the strengths and weaknesses of your competitors, making it easier for you to take advantage of certain opportunities.
4. Find an influencer who you can partner with – unless you’re operating in an extremely obscure niche, chances are there are already several influencers operating in the same niche. Many people listen to the advice given out by popular influencers before they decide on whether or not they should buy a product or service. Establishing a connection with one of these influencers could boost your revenue considerably.
5. Analyze your current sales data – last but not least, you need to know what your current numbers are. You want to know where your revenue is coming from in order to know where to invest. Don’t panic if you’re not yet selling anything. These tips will help you get right away.
The beginners guide to SEO for a new Blogger
Here are 10 SEO guidelines you should follow if you are a new Blogger
1. Headers & Special Fonts:
The main heading (H1 tag) should involve your keyword. If needed include the keyword from subtitles, bold and italic text or other special font.
2. Involve your targeted keywords in your page title:
Your page title must be unique even your website or blog. Make sure to embrace your targeted keyword or keywords when make a decision on the title.
3. Include alteration of the keyword:
Now Google’s algorithm picks up on conversations more so than usual keywords. For example, if you’re an architecture firm, writing “Building design services” and “Latest model building services” helps you explain your business in various ways.
4. Keep you post title maximum 70 characters:
Google indexes only first 70 characters of your page or post title. Something exterior 70 characters won’t be show in the search engine result.
5. Keep your Meta description less than 160 characters:
Write a meaningful description that would both notify and attention users if they observe your description meta tag as a small piece in a search result. So try to write a traditional meta description.
6. Use heading tags (H1,H2) all through your post:
A usual blog post has a post title integrated in the page as a H1. When you will publish your blog post, be certain to use heading tags from H2 to H4 where and when appropriate. For that it easier for the visitor to check your post and get a faster knowledge of what the post is regarding.
7. Keep your word count higher than 500:
A blog post should be as long as it needs but higher than 500 words. If you do decide to highly structured on your topic, be sure to keep it relative and appropriate.
8. Select your keywords in beginning of your post:
Try to make your targeted keywords in the beginning of your blog post. Make sure your targeted keywords are in the first and last 100 words says to Google that the content assists up your keyword selection.
9. Anchor your links:
Anchor text is the clickable text that users will see as a result of a link and is placed within the anchor tag. Make it descriptive and concise. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.
10. Optimize your uses of images:
Designation your pictures with the SEO keyword which will give your blog post extra benefit. Make sure all of your images have a unique, different and expressive name. Make sure to include ALT tags and short descriptions on all of your images.
1. Headers & Special Fonts:
The main heading (H1 tag) should involve your keyword. If needed include the keyword from subtitles, bold and italic text or other special font.
2. Involve your targeted keywords in your page title:
Your page title must be unique even your website or blog. Make sure to embrace your targeted keyword or keywords when make a decision on the title.
3. Include alteration of the keyword:
Now Google’s algorithm picks up on conversations more so than usual keywords. For example, if you’re an architecture firm, writing “Building design services” and “Latest model building services” helps you explain your business in various ways.
4. Keep you post title maximum 70 characters:
Google indexes only first 70 characters of your page or post title. Something exterior 70 characters won’t be show in the search engine result.
5. Keep your Meta description less than 160 characters:
Write a meaningful description that would both notify and attention users if they observe your description meta tag as a small piece in a search result. So try to write a traditional meta description.
6. Use heading tags (H1,H2) all through your post:
A usual blog post has a post title integrated in the page as a H1. When you will publish your blog post, be certain to use heading tags from H2 to H4 where and when appropriate. For that it easier for the visitor to check your post and get a faster knowledge of what the post is regarding.
7. Keep your word count higher than 500:
A blog post should be as long as it needs but higher than 500 words. If you do decide to highly structured on your topic, be sure to keep it relative and appropriate.
8. Select your keywords in beginning of your post:
Try to make your targeted keywords in the beginning of your blog post. Make sure your targeted keywords are in the first and last 100 words says to Google that the content assists up your keyword selection.
9. Anchor your links:
Anchor text is the clickable text that users will see as a result of a link and is placed within the anchor tag. Make it descriptive and concise. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.
10. Optimize your uses of images:
Designation your pictures with the SEO keyword which will give your blog post extra benefit. Make sure all of your images have a unique, different and expressive name. Make sure to include ALT tags and short descriptions on all of your images.
Suggestions for Marketing Program
We may Target the
following means for our marketing Campaign for Reaching out for Blogs –
1. Websites/ Blogs – We can connect with
bloggers and website owners that are into the same domain as yours. Your product
can have target audience of a specific age group, location, interests etc. It
is necessary that we only target these audiences. Your product can be featured
by lifestyle, fashion, health blogs and websites. We can ask these bloggers to
review or promote their product on their platform. There are thousands of such
websites/blogs available that can cater to your request.
2. Facebook - Facebook is one of the most
effective and high volume generating platform to promote content for your
product. We can promote your products or articles of your product on Facebook
pages, Facebook groups, create ads etc. We will only target a selective number
of people based on their age, interests, location, language spoken etc. By this
we will ensure that we cover the best possible target audience for your
product. We can estimate that we can reach out to thousands of your potential
customers by this method. We can also connect to affiliates and influencers in
your domain which are posting content on Facebook related to your product.
3. Instagram - Instagram can be one of the
most important and trustworthy website that can guarantee traffic and customer
conversion. Most number of your target audience will be using Instagram. We can
ask influencers of the domain to market/promote your product on their accounts.
These influencers have thousands of followers which can be potential customers
for your product.
4. YouTube - YouTube is one of the most
important portals where people come to watch reviews. If we can get your
product reviewed by famous YouTuber’s than it will increase the brand value as
well as the customer base. Most individual’s first watch a review of a
product/service and only after that consider the product for buying it. So
YouTube can be considered the most important aspect in building a Brand Value.
5. LinkedIn Articles - LinkedIn is one of
the best ways to engage with the affiliates and influencers in the same domain.
Sharing the content will also encourage high audience in your field. We will
ask these individuals to promote your product on their profile or website
6. Twitter Personal Accounts - Twitter
moves fast, so it makes sense to share your article, with some individuals on
Twitter.
7. Reddit - Reddit can be a worthwhile
platform to consider for sharing content, but it needs to be done the
right way. We need to post content on those sub reddit that are only interested
in the product. We will only target the sub reddits that are viewed by the
audience that are your potential customers. Many of the potential customers can
get converted into customers if we write a good article of it on Reddit.
8. Quora - Quora is one the favorite
website where the audience can read articles on any niche. For your product, we
can answer a few questions posted on Quora by replying with the product details
and some feedbacks
9. Giveaway – We can set up a giveaway campaign
for influencers of the domain. In return we can ask for a review/YouTube review
video etc.
10. Referral Program – We can set up a
Referral Program for the individuals who are into buying a similar kind of
product.
Influencer marketing is becoming one of the
best ways to build your brand credibility. It is becoming core part of
marketing strategy by reaching out to potential customer through various
platforms.
Right influencer for your brand or
product can lead to achieve your targets easily, and hence, the influencer
should be chosen wisely. We need to consider the following factors:
·
Total Reach of the influencer
·
Target audience
Based on the above factors, we may use
the metrics below for identifying the right influencer
·
Influencer’s Image: Brand
or product which we are promoting must match with influencer’s image, so that
it can be easily be accepted by the audience.
·
Influencer’s Connect:
How much the audience is connected with the influencer. Are his/her blogs and
articles read, reviewed, commented and shared by the followers regularly? How
many of his old viewers are following him on social media versus new?
·
Influencer’s Reach: It
is very important to find if the influencer has a good reach, thereby meeting
the target audience.
·
Frequency of visits:
To market any website, it is very important that visitors should turn back to
the influencer’s posts very frequently.
·
Trust on influencer: Story
of genuine use of product or brand by the influencer is trusted more by the
target audience than any sponsored or other reviews of brand or product.
·
Traffic Attraction:
How much the influencer is able to attract the audience traffic through his/her
blogs?
·
Influencer’s Social Media
following: How many followers does the influencer have on social
media platforms.
·
Content: Influencers
have a strong following who can drive traffic to your content
Alexa Rank: Will also help in assessing
how popular the influencer is, relative to others9 Writing Tips For Bloggers to write the Best Blog Possible
1. Keep your paragraphs short and sweet
Writing long paragraphs is going to bore your readers and they will leave to find easier reading. Unless your blog gives out valuable information that the reader is lost without, there is little chance that you are going to impress them with long paragraphs.
Writing long paragraphs is going to bore your readers and they will leave to find easier reading. Unless your blog gives out valuable information that the reader is lost without, there is little chance that you are going to impress them with long paragraphs.
2. Do you switch from 1st, 2nd and 3rd perspective
This is a common mistake because it takes a keen eye to spot when you do it. Do you go from writing "I" to "We" to "one"? It is hard to spot, which is why you should check each paragraph separately for which perspective it is from.
This is a common mistake because it takes a keen eye to spot when you do it. Do you go from writing "I" to "We" to "one"? It is hard to spot, which is why you should check each paragraph separately for which perspective it is from.
3. Do not make silly spelling mistakes
To avoid making mistakes it’s best to nip it in the bud – during the writing phase. Be sensitive to spelling mistakes like there and their, it’s and its, form and from. The occasional slip is not going to lose you a lot of readers, but making the same mistakes repeatedly is going to annoy people.
To avoid making mistakes it’s best to nip it in the bud – during the writing phase. Be sensitive to spelling mistakes like there and their, it’s and its, form and from. The occasional slip is not going to lose you a lot of readers, but making the same mistakes repeatedly is going to annoy people.
4. Read your blog post four days later
When you have just written a blog post you cannot look upon it with a cold and clinical eye. The text is still fresh in your mind and you will have more trouble reading your text without skim reading. If you look at it a few days later you will have to read every line again, and you will pick up more of your errors that you missed the first time.
When you have just written a blog post you cannot look upon it with a cold and clinical eye. The text is still fresh in your mind and you will have more trouble reading your text without skim reading. If you look at it a few days later you will have to read every line again, and you will pick up more of your errors that you missed the first time.
5. Check line by line
This may seem a bit excessive for a blog post, since it need not be perfect. Nevertheless, you will find a marked improvement in the flow of your writing and the overall quality if you consciously concentrate on one line at a time when you proofread. You may also like to find a cheap online proofreader to check for your mistakes.
This may seem a bit excessive for a blog post, since it need not be perfect. Nevertheless, you will find a marked improvement in the flow of your writing and the overall quality if you consciously concentrate on one line at a time when you proofread. You may also like to find a cheap online proofreader to check for your mistakes.
6. Check for contradictions
Do not forget to check the message/content of your blog post. Some people will contradict themselves in various minor or glaring ways and be completely unaware of it because they proofread their text without noticing the theme or content. Do you say that you were not present but then describe part of the event in the first person? Do you claim that you were upset by the incident whilst also mentioning how much you laughed about it?
Do not forget to check the message/content of your blog post. Some people will contradict themselves in various minor or glaring ways and be completely unaware of it because they proofread their text without noticing the theme or content. Do you say that you were not present but then describe part of the event in the first person? Do you claim that you were upset by the incident whilst also mentioning how much you laughed about it?
7. Write about things you’re passionate about
Good blogger should remember to start with content first. What does that mean? You need to have something to say before any other part of the writing can begin.
Good blogger should remember to start with content first. What does that mean? You need to have something to say before any other part of the writing can begin.
Write about something you are passionate about. If you like sport – write about sport. If you are passionate about tech and apps then write about it. Write what you love.
8. Break your text apart when you proofread it
Cut your text into relevant sections, and then proofread each section individually. Proofreading a whole document can be daunting, and by the middle or end you will become less diligent and more forgiving.
Cut your text into relevant sections, and then proofread each section individually. Proofreading a whole document can be daunting, and by the middle or end you will become less diligent and more forgiving.
You can avoid this by proofreading in sections. Make sure one section is perfect before starting with a new section.
9. Run a spelling and grammar check
If you work with Microsoft Word, take advantage of the spellchecker. There are a few spelling and grammar checkers online, but if you are already proficient at spelling and grammar, the paid ones are of very little help.
If you work with Microsoft Word, take advantage of the spellchecker. There are a few spelling and grammar checkers online, but if you are already proficient at spelling and grammar, the paid ones are of very little help.
5 Tips That Will Increase Your facebook Audience
1. Always Lead with Shareable Content
The number one rule of Facebook is choosing relevant, interesting, and fun content that your followers will want to share. Sharing is one of Facebook’s most powerful features because it means information can spread like wildfire across the globe in no time. If you're able to churn out content that’s engaging and stimulating, then your followers will share that content with their friends, who will then share it with their friends, and so on until your reach expands.
2. Show Your Personal Side
When it comes to the different social media platforms, each one has unique benefits, advantages, and reasons for using it. With Facebook, the goal is building relationships and giving your company a chance to show your human side, and using the platform with that aim will help to increase your reach. Your customers know that you're a business, and if they want to know more about your company, they’ll go to your website.
3. Use Facebook Insights to Gain, Well, Insight!
Facebook has a built-in monitoring tool for their platform called Facebook Insights, and this is a priceless resource you can use to gain a better understanding of your audience and how they react to your page and your posts.
4. Take Advantage of Relevant Pages
Instinct might tell you that Facebook is an every-business-for-itself type of environment, but there are times when it’s appropriate and even beneficial to mention, promote, or link to another business’s page. Here's why: when you tag another business in your post, the post shows up not only on your page but also theirs, meaning you get double the exposure.
5. Engage Your Audience with Comments and Questions
As mentioned before, Facebook is all about building relationships, and a large part of that is done by engaging in conversations, answering questions, asking questions, and commenting on your own posts and those of other people and other businesses.
This is also an exercise in building brand recognition, because the more active you are in comments and conversations, the more people will see your name. Another great way to engage followers is to pose questions and start conversations of your own because this sparks more discussions and gives you, even more, opportunities to show people who you are and what you stand for.
The number one rule of Facebook is choosing relevant, interesting, and fun content that your followers will want to share. Sharing is one of Facebook’s most powerful features because it means information can spread like wildfire across the globe in no time. If you're able to churn out content that’s engaging and stimulating, then your followers will share that content with their friends, who will then share it with their friends, and so on until your reach expands.
2. Show Your Personal Side
When it comes to the different social media platforms, each one has unique benefits, advantages, and reasons for using it. With Facebook, the goal is building relationships and giving your company a chance to show your human side, and using the platform with that aim will help to increase your reach. Your customers know that you're a business, and if they want to know more about your company, they’ll go to your website.
3. Use Facebook Insights to Gain, Well, Insight!
Facebook has a built-in monitoring tool for their platform called Facebook Insights, and this is a priceless resource you can use to gain a better understanding of your audience and how they react to your page and your posts.
4. Take Advantage of Relevant Pages
Instinct might tell you that Facebook is an every-business-for-itself type of environment, but there are times when it’s appropriate and even beneficial to mention, promote, or link to another business’s page. Here's why: when you tag another business in your post, the post shows up not only on your page but also theirs, meaning you get double the exposure.
5. Engage Your Audience with Comments and Questions
As mentioned before, Facebook is all about building relationships, and a large part of that is done by engaging in conversations, answering questions, asking questions, and commenting on your own posts and those of other people and other businesses.
This is also an exercise in building brand recognition, because the more active you are in comments and conversations, the more people will see your name. Another great way to engage followers is to pose questions and start conversations of your own because this sparks more discussions and gives you, even more, opportunities to show people who you are and what you stand for.
8 Places where we can promote content/articles on the web apart from your website
1. Facebook - Facebook is one of the most cost effective and high volume audience generating platform to promote content. You Can create a page or a group, so that you can have a dedicated place to promote the content. Also you can promote the content of the pages/groups of the same niche as yours.
2. Reddit - Reddit can be a worthwhile platform to consider for sharing content, but it needs to be done the right way.
3. LinkedIn Articles - LinkedIn is one of the best ways to engage with audience in the same domain. Sharing the content will also encourage high audience in your respective firld.
4. Twitter Brand Accounts
If your article makes sense for your brand, consider adding your article to your sharing list for your brand accounts. You can even schedule the article to be posted several times over a few months.
If your article makes sense for your brand, consider adding your article to your sharing list for your brand accounts. You can even schedule the article to be posted several times over a few months.
5. Twitter Personal Accounts
Twitter moves fast, so it makes sense to share your article, along with a great quote, in a few places on Twitter. It is in your best interests to spread the shares out a bit so you don’t overwhelm your audience.
Twitter moves fast, so it makes sense to share your article, along with a great quote, in a few places on Twitter. It is in your best interests to spread the shares out a bit so you don’t overwhelm your audience.
6. Twitter Chats
For a more targeted audience, look for industry-related Twitter chats and use their hashtags when sharing really high-quality content.
For a more targeted audience, look for industry-related Twitter chats and use their hashtags when sharing really high-quality content.
7. Instagram
To drive content from Instagram, add a portion of your content in the caption and add the link to the content to your bio.
To drive content from Instagram, add a portion of your content in the caption and add the link to the content to your bio.
8. Quora
Quora is one the favourite website where the audience can read articles on any niche.
Quora is one the favourite website where the audience can read articles on any niche.
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