We may Target the
following means for our marketing Campaign for Reaching out for Blogs –
1. Websites/ Blogs – We can connect with
bloggers and website owners that are into the same domain as yours. Your product
can have target audience of a specific age group, location, interests etc. It
is necessary that we only target these audiences. Your product can be featured
by lifestyle, fashion, health blogs and websites. We can ask these bloggers to
review or promote their product on their platform. There are thousands of such
websites/blogs available that can cater to your request.
2. Facebook - Facebook is one of the most
effective and high volume generating platform to promote content for your
product. We can promote your products or articles of your product on Facebook
pages, Facebook groups, create ads etc. We will only target a selective number
of people based on their age, interests, location, language spoken etc. By this
we will ensure that we cover the best possible target audience for your
product. We can estimate that we can reach out to thousands of your potential
customers by this method. We can also connect to affiliates and influencers in
your domain which are posting content on Facebook related to your product.
3. Instagram - Instagram can be one of the
most important and trustworthy website that can guarantee traffic and customer
conversion. Most number of your target audience will be using Instagram. We can
ask influencers of the domain to market/promote your product on their accounts.
These influencers have thousands of followers which can be potential customers
for your product.
4. YouTube - YouTube is one of the most
important portals where people come to watch reviews. If we can get your
product reviewed by famous YouTuber’s than it will increase the brand value as
well as the customer base. Most individual’s first watch a review of a
product/service and only after that consider the product for buying it. So
YouTube can be considered the most important aspect in building a Brand Value.
5. LinkedIn Articles - LinkedIn is one of
the best ways to engage with the affiliates and influencers in the same domain.
Sharing the content will also encourage high audience in your field. We will
ask these individuals to promote your product on their profile or website
6. Twitter Personal Accounts - Twitter
moves fast, so it makes sense to share your article, with some individuals on
Twitter.
7. Reddit - Reddit can be a worthwhile
platform to consider for sharing content, but it needs to be done the
right way. We need to post content on those sub reddit that are only interested
in the product. We will only target the sub reddits that are viewed by the
audience that are your potential customers. Many of the potential customers can
get converted into customers if we write a good article of it on Reddit.
8. Quora - Quora is one the favorite
website where the audience can read articles on any niche. For your product, we
can answer a few questions posted on Quora by replying with the product details
and some feedbacks
9. Giveaway – We can set up a giveaway campaign
for influencers of the domain. In return we can ask for a review/YouTube review
video etc.
10. Referral Program – We can set up a
Referral Program for the individuals who are into buying a similar kind of
product.
Influencer marketing is becoming one of the
best ways to build your brand credibility. It is becoming core part of
marketing strategy by reaching out to potential customer through various
platforms.
Right influencer for your brand or
product can lead to achieve your targets easily, and hence, the influencer
should be chosen wisely. We need to consider the following factors:
·
Total Reach of the influencer
·
Target audience
Based on the above factors, we may use
the metrics below for identifying the right influencer
·
Influencer’s Image: Brand
or product which we are promoting must match with influencer’s image, so that
it can be easily be accepted by the audience.
·
Influencer’s Connect:
How much the audience is connected with the influencer. Are his/her blogs and
articles read, reviewed, commented and shared by the followers regularly? How
many of his old viewers are following him on social media versus new?
·
Influencer’s Reach: It
is very important to find if the influencer has a good reach, thereby meeting
the target audience.
·
Frequency of visits:
To market any website, it is very important that visitors should turn back to
the influencer’s posts very frequently.
·
Trust on influencer: Story
of genuine use of product or brand by the influencer is trusted more by the
target audience than any sponsored or other reviews of brand or product.
·
Traffic Attraction:
How much the influencer is able to attract the audience traffic through his/her
blogs?
·
Influencer’s Social Media
following: How many followers does the influencer have on social
media platforms.
·
Content: Influencers
have a strong following who can drive traffic to your content
Alexa Rank: Will also help in assessing
how popular the influencer is, relative to others
